About us
Crochet
once a cherished hobby of grandmothers across Indian households-is more than just a craft. Rooted in nostalgia and tradition, it's a form of slow, intentional creation that speaks to care, patience, and heritage. What was once a pastime has now found its place in the modern world, through Knots & Co..
Founded by Prince Adwani, Knots & Co
began with a simple yet powerful idea-to turn a traditional craft into a purposeful venture. With a team of passionate, driven teenagers at its core, the brand was built not just to sell crochet products, but to build a movement. From delicate flowers and heartfelt bouquets to thoughtful décor and accessories, every piece we create has a story and a soul.
At the heart of Knots & Co. are over 100 remarkable women
including many grandmothers-our dadis-who are the true artists Dehind each knot and loop. These women are not just workers; they are empowered creators who have found a platform to grow, thrive, and support themselves independently. We believe in crafting not just products, but livelihoods. Our brand is about community, support, and giving meaningful opportunities to those often over.
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TIP: You need at least two cards to perform the effect
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We don't believe in staying still. While crochet is our foundation,
innovation is our path forward. We're constantly exploring new ideas, new products, and new ways to bring joy to everyday spaces. Yet, no matter how far we go, we remain grounded in our roots-celebrating tradition while embracing the trends, and always giving credit to the hands that create.
Meet our founder
Prince Adwani
Prince started this when he was in school only 18 , did not know anything of business but yeah got somewhere well!